• 0% APR Representative finance for all new Guerrilla 450 models (including Apex) on PCP [1] and HP [2][3] at participating Royal Enfield dealerships

• Monthly payments from as low as £49.99 [1]

• Offers available from 1st September to 30th September 2026

Royal Enfield is thrilled to confirm that throughout September, the entire Guerrilla 450 – including the all-new Apex variant – can be secured with 0% APR Representative finance across both PCP [1] and HP [2][3] agreements.

For riders looking to finish their summer riding in style, just visit a participating Royal Enfield dealership between 1st September and 30th September 2026 to take advantage of this limited-time offer, making the Guerrilla 450 more affordable than ever with monthly payments from as low as only £49.99 on PCP [1] finance deals.

Launched in April, the Guerrilla 450 Apex features lowered aluminium handlebars and a forward-leaning riding position for a sportier stance. It includes 17” Vredestein Centauro ST tyres for enhanced road-biased grip, refined Street and Sport modes with mode retention, and updated styling – including Apex Red & Black colour options, rim tapes, a sculpted rear seat cowl, and a colour-coded front cowl.

Additionally, a new colour variant is available for the Guerrilla 450 in Twilight Blue, alongside Shadow Ash.

Royal Enfield dealerships will also be able to provide test rides on the new Guerrilla 450 Apex, where available, for those wanting to test the updates for themselves – alongside increased courtesy bike availability on the Guerrilla 450 for existing owners.

Finance Examples – Guerrilla 450, September 2026

Terms and conditions apply. Credit subject to status.

Personal Contract Purchase

Guerrilla 450 Mid: 0% APR Representative [1]

On the Road Price £4,999.00. Minimum £1,273.35 customer deposit required, 36-month term with monthly payments of £49.99. £1,976.00 optional final payment. 4,000 miles per annum.

[1] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 36 month term. Minimum £1,273.35 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £1,976.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Hire Purchase

48 month contract

Guerrilla 450 Mid: 0% APR Representative [2]

On the Road Price £4,999.00. Minimum £1,399.48 customer deposit required, 48-month term with monthly payments of £74.99

[2] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 0.0% APR Hire Purchase available up to a 4 year term with a minimum £1,399.48 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

36 month contract

Guerrilla 450 Base: 0% APR Representative [3]

On the Road Price £4,850.00. Minimum £1,250.36 customer deposit required, 36-month term with monthly payments of £99.99.

[3] Offer available on Royal Enfield Guerrilla 450 Base ordered by 30/09/26. 0.0% APR Hire Purchase available up to a 3 year term with a minimum £1,250.36 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• Game Mode On: Reimagine motorcycling through a retro gaming-inspired lens

• Entries for digital and hand-drawn art are now open, with 7 global winners receiving an all-expenses-paid trip to Motoverse 2026 in Goa – and their creation brought to life in an immersive real-life physical/digital showcase

• Registrations close 21 October, and winners announced on 5 November 2026

Bruntingthorpe, UK, August 28, 2026: Royal Enfield today announced the return of its global creative platform, #ArtOfMotorcycling (AOM), for its sixth season.

What began in 2020 as a grassroots initiative has evolved into a worldwide cultural movement. In 2025 there were over 52,000 registrations from 12 countries across the globe, all imagining a world of art, motorcycling, and cinema.

This year’s theme, Game Mode On, invites illustrators, graphic designers, and creators to reimagine the thrill of motorcycling through the nostalgic lens of retro gaming.

Inspired by the 16 and 32-bit gaming eras, Season 6 challenges artists to immerse themselves and put forth their creative renditions with Royal Enfield motorcycles into a virtual universe, showcasing their love for the brand Royal Enfield. While retro gaming aesthetics provide the creative starting point, the narrative remains entirely open; whether illustrating a pixelated road trip, a futuristic cityscape, or a fantastical quest, participants have complete freedom to blend gaming aesthetics with their own unique artistic voice. Submissions can be either digital or hand-drawn.

UK submissions for the 2026 edition fall under the following category:

• The Adults Edition (Global): Open to creators across the UK, India, APAC, LATAM, and North America. Accepting both digital and hand-drawn creatives, entries will first be shortlisted regionally before advancing to the global stage. A Global Winners category will recognise the best international works, while a Riders’ Choice award will let the Royal Enfield community vote for their favourite designs on social media.

The Ultimate Reward: Regional and global juries will evaluate the entries across multiple stages. The final seven Global Winners will receive a sponsored trip to Motoverse 2026 in Goa (November 27–29), where their imagined gaming worlds will be brought to life in an immersive, ‘phygital’ (physical and digital) showcase.

Key Dates for Season 6:

• August 27, 2026: Registrations open

• September 11, 2026: Jury revealed & entry submissions begin

• October 21, 2026: Registration window closes

• November 5, 2026: Winners announced

How to Enter: Participants can register and download the official design toolkit via the #ArtOfMotorcycling section on the Royal Enfield website. Completed entries must be submitted on the website and can be shared on Instagram by tagging @royalenfield and using the hashtags #ArtOfMotorcycling and #AOMGameModeOn.

Registration link: Royal Enfield ‘Art of Motorcycling’ Season 6

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2100+ retail outlets across all major cities and towns in India and through nearly 1200+ stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

Royal Enfield is pleased to announce new deals to get you riding into the summer and make the most of the High Season months of July, August, and set to conclude on the 30th of September 2026.

As the riding season reaches its peak, Royal Enfield remains committed to making its range of motorcycles more accessible than ever, providing both new and experienced riders with:

• Continued 0% APR and low-rate finance deals on sales of new motorcycles

• Free Touring Pack bundle for the Classic 650 valued at £618.50 (includes: Black Round Mirrors, Modern Soft Panniers, Black Oil Cooler Guard, Black Soft Pannier Rails, Black Sump Guard)

• J-series 350cc models: £300 towards part exchange value, used as contribution to finance/deposit, or used towards accessories and apparel. Now also includes the Goan Classic 350

• Mana Black Himalayan 450: now available on the 5.9% APR Representative finance offer on PCP or HP, OR opt for a free Arrow exhaust (either black or silver) valued at £549.00, OR protection accessories, including mirrors, adventure bar pad, headlight grill and radiator guard at no extra cost – worth £525

• Ready To Ride – Get your motorcycle, accessories, protective clothing and your A2 motorcycle licence (including lessons) all in one affordable monthly sum – available at participating dealerships.

New for summer 2026, Royal Enfield is providing limited model-specific accessory deals for the Himalayan 450 Mana Black and Classic 650.

Riders looking for a new Himalayan 450 Mana Black can opt for a free Arrow exhaust worth £549.00 at no extra cost, OR choose a 5.9% APR representative finance deal on either PCP or HP OR go for the Protection accessories – including mirrors, adventure bar pad, headlight grill and radiator guard at no extra cost – worth £525.

The Classic 650 has a Touring Pack bundle – including black round mirrors, modern soft panniers & pannier rails, black oil cooler guard, and black sump guard – worth over £618.50, OR the 5.9% APR representative finance on either PCP or HP.

Be quick, accessories available whilst stock lasts.

0% APR Representative (PCP & Zero Deposit)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

0% APR Representative 50/50 Advance Payment Plan (APP)

• Bear 650 (all variants)

• Himalayan 450 & Mana Black 450 (all variants)

• Shotgun 650 (all variants)

• Super Meteor 650 (all variants)

Low Rate 5.9% APR Representative (PCP 48 months / HP 60 months)

• Classic 650

• Bear 650

• Himalayan 450

• Guerrilla 450

J-Series 350 Model Reward

• All 350 models

Accessory Deal

• Classic 650

• Himalayan 450 Mana Black

Note: The iconic 350cc range, Interceptor and Continental GT 650 twins, and the Bullet 650 remain available on standard 9.9% APR Representative finance.

Secure a full season of riding adventures, with all brand-new motorcycles purchased including added benefits including a 3-Year Warranty, Roadside Assistance, and a free Royal Enfield Riders Club membership.

Riders are encouraged to speak to their local Royal Enfield dealership to discuss the best finance solution or visit the Royal Enfield website to view the latest Finance Flipbook.

1 Super Meteor 650 Base MY23 (includes Bar End Mirrors Genuine Accessory) Advance Payment Plan 0% APR Representative [1]

On the road price (including accessories*) £7,088. Minimum £3,544 customer deposit required, 24 month term with monthly payments of £0. £3,544 optional final payment.

[1] Offer available on Royal Enfield Super Meteor 650 Base with Bar End Mirrors ordered by 30/09/26. 24 month term. Minimum £3544.00 customer deposit required. The model variant shown is for illustrative purposes only. *Accessories may also be featured that are not standard fit. £3544.00 optional final payment. With Royal Enfield Finance Advance Payment Plan, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

2 Himalayan 450 Mana Black MY26 PCP Offer 5.9% APR Representative [2] (48 MONTHS)

On the Road Price £6,449. Minimum £1,132.24 customer deposit required, 48 month term with monthly payments of £74.99. £2,726 optional final payment.

[2] Offer available on Royal Enfield Himalayan 450 Mana Black ordered by 30/09/26. 48 month term. Minimum £1132.24 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £2726.00 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

3 Guerrilla 450 Mid MY24 Hire Purchase (HP) 5.9% APR Representative [3]

On the Road Price £4,999.00. Minimum £1,349.03 customer deposit required, 60 month term with monthly payments of £69.99. £79.99 optional final payment.

[3] Offer available on Royal Enfield Guerrilla 450 Mid ordered by 30/09/26. 5.9% APR Hire Purchase available up to a 5 year term with a minimum £1349.03 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

4 Accessory Bundles for Classic 650 & Himalayan Mana Black 450 – available at participating dealerships whilst stocks last.

Further finance information for all models available to view on the Royal Enfield Finance Flipbook.

Over the next few months, Royal Enfield will be in attendance at: Camp VC (24-26 July), Women in Moto (22-23 August), and hosting the annual One Ride event with Royal Enfield dealers and riders globally on the 20th of September.

The next Demo Day will be held at A&D Motorcycles (North Wales, LL16 5TQ) on the 18th July. Riders are encouraged to book a slot on their preferred motorcycle via the dealership website to avoid disappointment, book here: https://www.woodcote-events.com/shop/a-d-motorcycles-2026-07-18

For all media enquiries, including press fleet requests, please get in touch with the Motocom team at press@royalenfieldmedia.co.uk or call +44 (0) 1525 270100.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently launched its first electric motorcycle, the FF.C6 as part of its city+ electric mobility brand – the Flying Flea – a fresh take on urban mobility, blending authentic design with advanced technology.

Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2074 stores across all major cities and towns in India and through nearly 1212 stores in 80+ countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s four state-of-the-art production facilities are located at Thiruvottiyur, Cheyyar, Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina and Colombia.

• Richard Hammond and Redditch Mayor Susan Eacock perform unveiling

• Classic 650 125th Anniversary Limited Edition displayed with historic machines

Redditch, England: Date 23/06/2026: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has celebrated the brand’s historic British roots in Redditch, England, with the installation of a ‘World Origin Site’ plaque, marking the legacy of Royal Enfield’s first factory location in this 125th anniversary year.

The unveiling took place at the site of Royal Enfield’s Hunt End Works, on what is now known as Enfield Road, with motoring journalist and TV personality Richard Hammond joining Redditch Mayor Susan Eacock; flanked by members of the local community, Royal Enfield staff, Riders Club members and surviving workers from the original Redditch manufacturing plant.

Commenting on the unveiling, Richard Hammond said

“My heart lies with two wheels, motorbikes are my private passion and as a local boy by birth, growing up nearby to this area, it’s a great pleasure to mark this World Origin Site celebrating Royal Enfield; a longstanding, proud brand that rings with familiarity around the world and continues to honour the workers that laid the foundations here in Redditch.”

Founder of World Origin Site, Martin Wilkie said:

“It’s just a wall in Redditch today, but 125-years-ago, somebody did something that changed the world and we’re here to mark the exact spot.”

Royal Enfield motorcycles from five generations lined Enfield Road, highlighting the brand’s title as the oldest motorcycle brand in continuous production, with a legacy spanning 125 years. From the modern ‘Project Origin’ replica of Royal Enfield’s first motorcycle, launched in 1901, to a fully restored first edition 1932 Bullet, the iconic model that began Royal Enfield’s journey to manufacturing in India and is still in production today.

The 2026 Royal Enfield Classic 650 125th Anniversary Edition, was also displayed to represent a lineage that began with the first Royal Enfield motorcycle in 1901, spanning multiple generations and continents. The limited edition model, due on sale in Europe from August, is a meticulously crafted physical tribute to the brand’s enduring legacy. Embossed with a 125 Year crest in gold on classic red. This Special Edition employs an ‘hypershift’ paint application, the unique kaleidoscope-like paintwork highlights the fusion of heritage and celebration, the perfect tribute to Royal Enfield’s timeless, iconic, and evolving spirit.

Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.

Its portfolio spans 15 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.

(ENDS)

Editors notes

• What is a World Origin Site? A World Origin Site is somewhere completely unique. It marks the place, people and moment when something truly ground-breaking was invented, discovered or first used. This includes where and when some of the world’s most significant cultural events, familiar brands and global companies originated.

  Only one place on the planet can ever lay claim to these landmark moments in the development of our modern world. World Origin Site .Org has been created to record, recognise and celebrate these sites whether they are marked by a monument, museum or are just a humble house, shed or street corner. Every World Origin Site matters. More info here: WorldOriginSite.org

• Full high definition imagery accessed on the Royal Enfield UK Media Site: https://royalenfieldmedia.co.uk/folders/281/.

• View the video with Richard Hammond captured on the day here: https://www.instagram.com/p/DZ7Qm_lIVDT/?hl=en

• Richard Hammond is pictured riding the ‘Smallest Cog’ restored 1970 Interceptor 750 Series 2.

• Classic 650 125 Year Limited Edition photos here: https://royalenfieldmedia.co.uk/folders/183

• nly 100 units available worldwide via an exclusive drop between July 27 – 30, 2026

• Global registrations open July 15, 2026

• UK price confirmed at £8,150

Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder – Rough Crafts. Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

Limited to just 100 individually numbered motorcycles across India, Europe, North America and APAC, with each region having 25 units available, the Shotgun 650 x Rough Crafts Drop is a true collector’s piece.

The exclusive, limited edition Shotgun will be priced at £8,150 in the UK, as part of the EMEA Sales Day.

The motorcycle drop will be phased region wise between July 27-30, 2026 as per the below details:

• July 27, 2026 | EMEA Sales Day | 7PM CET | Units: 25

• July 28, 2026 | Americas Sales Day | 10AM EST | Units: 25

• July 29, 2026 | APAC Sales Day | 7PM AEDT | Units: 25

• July 30, 2026 | India Sales Day | 7PM IST | Units: 25

This exclusive drop will be available to Royal Enfield enthusiasts worldwide, with the first 25 customers in each region earning the privilege of owning this limited-edition Royal Enfield Shotgun 650.

To be eligible to participate on the sale day, users are required to pre-register themselves online between July 15, 2026 to July 27, 2026 (EMEA).

Born from a culture of custom motorcycles, the Royal Enfield Shotgun 650, with its modular design philosophy, is a perfect canvas for self-expression and a standout platform for customisation. The collaboration with Rough Crafts brings forth exclusivity and craftsmanship, reflecting Royal Enfield’s lasting connection with the culture of customisation.

Speaking on the limited edition drop, Adrian John Sellers, Head of Custom & Motorsports, Royal Enfield, said:

“An elegant new expression of the Shotgun 650’s custom-first philosophy, this latest edition carries a distinctive design language inspired by the ‘Caliber Royale’ custom build—aligning perfectly with Rough Crafts’ signature black and gold aesthetic. With this limited-run motorcycle, we are proud to bring the artistry, craftsmanship, and understated yet aggressive silhouette of the original Rough Crafts custom build to our global community of riders, proving once again the limitless creative potential of the Shotgun 650 platform. This edition stands out as a collectible icon that inspires desirability while reaffirming Royal Enfield’s deep-rooted connection to the culture of personalisation.”

Styled with a combination of Gloss Jet Black and Matt Stealth Black, the motorcycle features a striking Gold Leaf stripe with a subtle grey accent flowing seamlessly across its panels, complemented by limited-edition numbering on the tank. A cast brass collaboration badge, identical to the one adorning the original custom, reinforces its authenticity. The other premium additions such as matching black bar-end mirrors, quilted leather seats, contrast-cut alloy rims, and gold fork inner tubes elevate both desirability and road presence. In addition to the motorcycle, owners will also receive a numbered limited edition gold on black artwork of a Caliber Royale custom build sketch, designed and signed by Winston Yeh of Rough Crafts.

Caliber Royale was custom-built by Rough Crafts with the Shotgun 650 as its base. It featured stretched proportions, signature fairing, hand crafted finishes in gloss and matte paint, gold leaf accents, and minute changes to the frame. Taking inspiration from the Caliber Royale, the Royal Enfield Shotgun 650 x Rough Crafts Drop elevates the Shotgun’s muscular stance with exquisite design elements.

Registrations open on July 15, 2026: prospective customers can register through the dedicated website link below: www.royalenfield.com/shotgun-roughcrafts-edition/

Marking a defining moment in its journey, the Royal Enfield Himalayan 450 recorded its strongest year yet, with an annual sales growth of over 53% (excluding India), reinforcing its place as a trusted, go-anywhere machine.

First introduced in 2016, this year celebrating 10 years of production, the Himalayan marked Royal Enfield’s entry into the 400cc segment with an entirely new form factor. One that reimagined capability as an everyday companion, equally at ease on highways, city streets and the road less travelled.

Cementing its position as one of the most loved and capable adventure motorcycles in its class, the motorcycle continues to build an evocative relation between man, machine, and terrain. From its 2016 debut as a purpose-built motorcycle for the Himalayas, to the ground-up reimagined do it all Himalayan 450 launched in 2023, the Himalayan has consistently pushed the boundaries of what a motorcycle can be, from weekend adventure to daily commute, cementing its place as a default choice for riders who refuse to be boxed into one kind of riding.

To further fuel the motorcycle’s momentum, the Himalayan Mana Black was introduced in 2025, a motorcycle inspired by the formidable Mana Pass, known to be one of the world’s most challenging high-altitude routes that strikes the perfect chord with the evolving adventure touring community of riders.

Himalayan Domination – Setting Sales Records

This year has emerged as the strongest yet for the Himalayan 450 globally, with record deliveries to riders across markets. Since its debut in 2016, the platform has grown significantly — from the introduction of the new Himalayan 450 powered by the Sherpa engine at the end of 2023 with over 9,600 units sold that year, to annual global sales surpassing 38,000 units this year — steadily expanding the mid-size adventure touring segment worldwide.

Following its leadership in India’s mid-size adventure segment for a decade, the Himalayan has further bolstered its popularity in markets such as Brazil, where the motorcycle has emerged as the best-selling adventure motorcycle in its class, reflecting its universal appeal and Royal Enfield’s growing global footprint.

Over the past few years in the UK, the Himalayan 450 has covered extraordinary ground. Most recently it has demonstrated its versatile capabilities both on and off-road over the past year, with particular highlights including its use in partnership with the British Army, and a dominant win in the singles class at the Valleys X-Treme Lite event in Wales.

Having circumnavigated the world multiple times, the Himalayan has served as a trusted companion for adventurers and explorers undertaking journeys few motorcycles could endure.

Looking forward, the Himalayan will be among the most prominent motorcycles at the Adventure Bike Rider (ABR) Festival, one of the world’s most celebrated adventure motorcycling events, drawing attention and admiration from riders and enthusiasts globally.

Rooted in the Himalayas, which remain Royal Enfield’s spiritual home, the Himalayan continues to extend beyond the motorcycle through a rich ecosystem of rides and programmes such as the Himalayan Odyssey, along with initiatives like the Great Himalayan Exploration that celebrate journeying across these landscapes. Together, these experiences continue to foster a global community of riders connected by the spirit of pure motorcycling.

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.

Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.

As the oldest motorcycle brand in continuous production with a legacy spanning 125 years, Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.

Royal Enfield holds strong market positions globally, from Melbourne to Munich and Rio to Bangkok, and continues to build deep emotional connections with riders through its motorcycles, immersive experiences, and culture-led community platforms.

Its portfolio spans 14 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.

The strength of the brand is further reflected in the recognition it continues to receive across quality and partner ecosystem benchmarks. Royal Enfield was ranked highest in overall two-wheeler initial quality in the J.D. Power 2025 study and secured the #1 position in the Federation of Automobile Dealers Associations (FADA) Dealer Satisfaction Survey.

• Introducing the all-new Bullet 650; a tribute to impeccable British lineage and indomitable Indian soul. Old school forever!

• Born in 1932 the Bullet is the world’s oldest motorcycle in continuous production, now in a new powerful 650cc Twin incarnation – joining the celebrations for 125 Years of Royal Enfield

• Celebrated at the Royal Albert Hall with the “Ballad of the Bullet” creative collaboration

May 5, 2026: Royal Enfield has confirmed the UK pricing and availability for the Bullet 650 with a price of £6,749, set to arrive in UK dealerships this week.

The Bullet stands as one of the world’s oldest motorcycles in continuous production, now in a new powerful 650cc Twin incarnation, a lasting tribute to its impeccable British lineage and indomitable Indian soul, carrying its legendary DNA forward in every detail.

With the vintage-inspired bench seat, traditional nacelle, and commanding upright riding stance staying true to the signature Bullet silhouette, the Bullet has always stood for authenticity, resilience, and character. This new chapter carries that spirit forward, with more presence, more performance, and the same unmistakable riding experience.

For its initial reveal at EICMA 2025, in Milan, Italy, the Bullet 650 was unveiled with a historic collaboration with the Royal Albert Hall, London, set to the tune of a truly unique and one-of-a-kind score titled ‘The Ballad of the Bullet’. This film and composition perfectly epitomises the weaving together of two iconic institutions of the UK and India, blending together of South Indian percussion and the world-famous Grand Organ of the Hall, and displayed in stunning images that capture the Bullet 650 at the Royal Albert Hall.

As 2026 marks the 125th Anniversary of Royal Enfield, and celebrating being the world’s oldest motorcycling brand in continuous production since 1901, the Bullet 650 will be available in dealerships from this week onwards.

2026 Bullet 650

The Bullet finds its most powerful expression yet with the acclaimed parallel twin 650cc engine delivering an authentic ride that’s more resolute than ever. Paired with it are the proven steel tubular spine frame, gleaming hand-painted pinstripes, iconic tiger lamps, vintage-inspired 3D winged badge and a commanding riding stance, preserving all the hallmarks that have made this motorcycle an icon for generations.

The Bullet 650’s twin engine delivers smooth power and effortless acceleration, ideal for both relaxed and spirited rides, with figures of 34.6 kW (46.4 bhp) and 52.3 Nm of torque, while its precise 6-speed gearbox and light slipper clutch contribute to an effortless journey. With every curve designed in harmony with its parallel-twin heart, its substantial bodywork and commanding stance lend it the graceful presence of a true big-capacity, old-school motorcycle.

The motorcycle features a sumptuous bench seat (at 800mm) and raised handlebars to give its rider true presence on the road, while its Showa suspension absorbs imperfections with composure. Its all-metal construction rests on 18-inch rear and 19-inch front wheels, a traditional balance that anchors its distinguished form. The signature teardrop tank with its venerable winged badges and casquette-mounted LED headlamp complete with “tiger-eye” pilot lamps – first seen on Royal Enfields in 1954 – seals its lineage.

The Bullet has always stood for resilience, as a motorcycle that has endured, adapted and stayed true to its character for over 90 years. Every line, every contour, and every detail has been crafted to preserve the soul of the original, while bringing in the power and refinement of our twin-cylinder platform. To not create this motorcycle would have been inconceivable; it was a natural evolution.

A clean instrument cluster combines analogue charm and modern function with digital LCD readouts for fuel, trip, gear position, and service reminders that keep everything essential within easy sight. Riders can further personalise their machine with Genuine Motorcycle Accessories, tailoring its comfort and its style to their taste.

The Bullet 650 is a seamless blend of precision engineering with heritage DNA. Versatile, old-school and endlessly dependable, it is more than a motorcycle; it is a living legend with every ride a new chapter in an unmatched story.

The Bullet has proved infinitely adaptable across nine decades. The new Bullet 650 remains true to what it has always been. Timeless, steadfast, immersed in a halo of nostalgia, impossible to imitate. Beneath its signature silhouette lies the latest precision engineering; smoother, powerful and built for the riders of today.

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the new 2026 Guerrilla 450 APEX models for EMEA markets, a sharper, more focused expression of its street-performance roadster.

Built around the same visceral Sherpa engine, the APEX redefines intent through stance and control – featuring a lower, more committed riding posture, road-focused tyres, and design elements that amplify its corner-hungry character. Every element is tuned to reward rider input, making real-world streets feel faster, and more involving.

HIGHLIGHTS OF GUERRILLA 450 APEX VARIANT:

• Sportier riding position: Lowered and repositioned aluminium handlebars with a more forward-leaning riding triangle for a commanding, sport-focused stance.

• New road-biased tyres: APEX variant features new, road-biased 17” Vredestein Centauro ST tyres, carrying a sporty DNA while offering enhanced grip on wet and low friction surfaces.

• Updated ride modes: Refined Street and Sport ride modes with mode retention – allowing seamless switching and retaining the last selected mode across ignition cycles.

• Sharper visual identity and aesthetics: New CTGs, APEX Red and APEX Black further enhance the range, bringing a sharper visual identity. Standard rim tapes, a sculpted rear seat cowl and a colour-coded front cowl add to the motorcycle’s sportier stance.

• Additionally, a premium colour variant is available for the Guerrilla 450: Twilight Blue, alongside Shadow Ash.

Built on the iconic Sherpa platform and supported by a balanced steel twin spar frame, the 2026 Guerrilla 450 continues to deliver 40PS and 40Nm, offering strong, accessible performance across the rev range. Across its variants, the motorcycle emphasises stability under acceleration, agility in corners and confidence through changing road conditions.

All variants of the 2026 Guerrilla 450 are equipped with Royal Enfield’s Tripper Dash – a circular 4-inch TFT display with Google Maps-powered navigation and seamless smartphone connectivity – enhancing every ride with intuitive guidance, real-time ride insights, and providing a more connected, in-control riding experience.

Commenting on 125 years of Royal Enfield and 125,000 motorcycles built on the Sherpa platform, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, said

“The Guerrilla 450 has established itself as a compelling proposition for riders seeking an engaging, street-focused motorcycle that blends everyday usability with spirited performance. With the 2026 updates, we are sharpening that proposition further — introducing a sportier expression with enhanced ergonomics, new road-biased tyres and features that amplify its agile, corner-hungry character. We now offer one machine with two flavours, to let customers choose between an upright, street-first ergonomics with plenty of muscle, or a grippier ride to conquer every corner. The launch also coincides with two important milestones for us as a brand — 125 years of Royal Enfield and 125,000 motorcycles built globally on the Sherpa platform.”

GRRR x Fairtex

Royal Enfield Guerrilla has partnered with Fairtex, the iconic Muay Thai brand, on a special collaboration rooted in discipline, precision, agility and controlled power – the traits of an urban fighter. The partnership introduces a limited-edition range of Fairtex x Guerrilla gear, including boxing gloves, Muay Thai shorts and a T-shirt, alongside a custom motorcycle based on the 2026 Royal Enfield Guerrilla 450 APEX. Finished in collaboration colours with a raw, street-focused stance, the build reflects the focused aggression and athleticism shared by both brands.

The collaboration was unveiled at GRRR Nights X Underground festival in Guwahati, an event designed to showcase the motorcycle’s versatility and performance. Drift demos, drag races and hands-on experiences gave participants a direct feel of the Guerrilla 450, complemented by live sets from EPR Iyer and Shaddly Mellow, along with DJ performances and an enthusiast meet-up that brought together the culture around the machine.

The 2026 Guerrilla 450 APEX adds a sharper, sportier dimension to the product, broadening its appeal to riders seeking agility and control in everyday urban riding. The range goes on sale in EMEA markets from April. Find your local Royal Enfield dealership at royalenfield.com.

Royal Enfield, the world’s longest-running global motorcycle brand in continuous production, is marking its 125th year with exciting news for riders: the continuation of its highly popular finance offers, now available until June 30th 2026, helping customers “bring in the spring” with attractive deals.

By extending the offer period for riders both new and experienced, a Royal Enfield motorcycle is now more attainable than ever before, with finance offers now available on the: the Super Meteor at 0% APR with Zero deposit on PCP [1], new 2026 Himalayan 450 Mana Black with 0% APR 50/50 Advance Payment Plan (APP) [2], and the Guerrilla 450 on a 5.9% APR Representative PCP offer [3].

With the days getting ever brighter and longer, there’s no better time capitalise on the good weather, securing a full season of riding adventures on a new Royal Enfield – with added benefits including a 3 Year Warranty, Roadside Assistance, and a free Royal Enfield Riders Club membership.

Finance offers expire at midnight on the 30th of June, speak to your local Royal Enfield dealership to find out more – or check the latest Finance Flipbook on the Royal Enfield website.

Headline New Season Offers available:

• Super Meteor 650 0% APR & Zero Deposit PCP

• Shotgun 650 0% APR & Zero Deposit PCP

• Bear 650 – 50/50 0% Advance Payment Plan

• Himalayan 450 50/50 0% Advance Payment Plan

• Classic 650 50/50 0% Advance Payment Plan

• Guerrilla 450 5.9% APR PCP

0% APR Representative & Zero Deposit

New for riders in 2026, and exclusive to the Shotgun 650 and Super Meteor, Royal Enfield is pleased to continue offering a 0% APR Representative PCP (Personal Contract Purchase) offer, with zero deposit required.

0% APR Representative 50/50 Advance Payment Plan (APP)

Royal Enfield’s 0% APR Representative 50/50 Advance Payment Plan finance offer continues to prove popular, and extends into 2026 for the Bear 650, Classic 650, Himalayan 450 (now including the new 2026 Mana Black), plus the Super Meteor 650, and Shotgun 650.

Low rate 5.9% APR Representative PCP and HP offers

PCP and HP finance deals at 5.9% APR Representative are available on the Guerrilla 450, Bear 650, Classic 650, Himalayan 450, Super Meteor 650 and the Shotgun 650.

Representative Examples and T&Cs

Super Meteor 650 Celestial (includes Bar End Mirrors Genuine Accessory) 0% APR Representative PCP [1]

Minimum £0 customer deposit required, 48 month term with payments of £92.00. £3,264 optional final payment.

Super Meteor finance information here.

[1] Offer available on Royal Enfield Super Meteor 650 Celestial with Bar End Mirrors ordered by 30/06/26. 48 month term. Minimum £0 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £3,264 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Himalayan 450 Mana Black 0% APR Representative 50/50 Advance Payment Plan [2]

Minimum £3,200 customer deposit required, 24 month term with no payments. £3,200 optional final payment.

Himalayan 450 Mana Black finance information here.

[2] Offer available on Royal Enfield Himalayan 450 Mana Black ordered by 30/06/26. 24 month term. Minimum £3,200 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £3,200 optional final payment. With Royal Enfield Finance Advance Payment Plan, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Guerrilla 450 Base 5.9% APR Representative PCP [3]

Minimum £1,159.52 customer deposit required, 48 month term with payments of £54.99. £1,737 optional final payment.

Guerrilla 450 finance information here.

[3] Offer available on Royal Enfield Guerrilla 450 Base ordered by 30/06/26. 48 month term. Minimum £1,159.52 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £1,737 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.