Kawasaki Z e-1 and Ninja e-1 riders can also amaze their friends with a walk mode that allows these machines to manoeuvre at walking pace in both forward AND reverse – particularly useful for tight parking spots or moving backwards up an incline. 

Enjoying a unique Metallic Bright Silver and Metallic Matte Lime Green appearance – which is to be the signature livery of future Kawasaki EV models – the rider view is pleasingly dominated by a TFT meter with smartphone connectivity. Relaying such things as machine riding status, range, availability of boost function and riding level selected (Road or Eco), the TFT meter seamlessly combines with the easy-to-use throttle and 400cc motorcycle class ABS brakes and trellis type chassis to create genuine on road presence and the riding reassurance that has so far been missing in the entry level EV powered two-wheeler class. 

Charging options include a charge docking station which a battery can be placed in or via a lead which can link the off-board charger unit to the machine via an under-seat socket with batteries still in place. Cool features about the advanced Li-Ion batteries include inbuilt charge indicators plus a symmetrical design allowing easier placement within the machine plus a handy lockable stowage area above the batteries below the battery cover.   

With a range of accessories including +30mm Ergo-Fit seats and various charging solutions, the naked Sugomi style Z e-1 and sleek fully cowled Ninja e-1 models from Kawasaki are set to create another chapter in the company’s illustrious history and open the door to a greener future for two-wheel fans globally – truly a spark of innovation for a new era.   

Both machines will arrive in the UK next month, with prices to be confirmed soon.

• Royal Enfield launches the new 2023 Bullet 350 – The latest in a long line of simple, durable, gorgeous motorcycles with an unmatched heritage that dates back to 1932 
• Built around the J-series engine platform, the Bullet achieves a new level of sophistication to meet modern aspirations while keeping true to its roots of an old-school British OHV single 
• Available starting at £4,629 in three distinct colourways

Chennai, India, September 6, 2023 – A gleaming symbol of limitless resilience and an enduring name in motorcycling and automotive history, the Royal Enfield Bullet 350 continues its legendary legacy in a new avatar as Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced the launch of the 2023 Bullet 350. Introduced on Royal Enfield’s proven, super-refined and smooth J-series engine platform, this iconic motorcycle, with over nine decades of heritage, proudly continues to be a fusion of resilient aesthetics and craftsmanship, the vibrant culture it has catalysed over the last nine decades, and the community and characters it represents.

Reminiscing about his memories with the Bullet at this significant juncture of its journey, Siddhartha Lal, Managing Director – Eicher Motors Ltd, said, “The summer ‘94 was when I rode solo across Europe, fearless and adventurous, on a Bullet 500. Many before me, and many after me have perhaps traversed the same journey, literally and figuratively, but it was my most memorable experience. Undoubtedly, while the Bullet has been a definitive towering symbol of what we call pure motorcycling for generations of riders, it has also been a crucial part of Royal Enfield’s history. From being a resilient, undiluted character of the communities that have adopted this iconic machine, the Bullet has become a beloved badge of honour and identity for many riders and automotive enthusiasts. Today, as the Bullet rides ahead in a new avatar, we are truly honoured to be able to play a key role in taking its legacy forward.”

If ever there was a motorcycle that has stood the test of time, it is the legendary Royal Enfield Bullet. When unveiled in 1932, its advanced features were at the forefront of motorcycle design. Radically updated in 1948, its ground breaking swinging arm rear suspension took the motorcycling world by storm and all other motorcycle manufacturers quickly followed suit.

Its prowess over the toughest terrain, success in service with the Indian armed forces and subsequent move to production in Madras in 1955, kickstarted its stellar rise to become, for decades, the king of India’s roads. Its 2010reinvention, with Royal Enfield’s seminal UCE engine, ensured it continued to be aspirational, as both a motorcycling and a cultural icon.

There is little that cannot be done on a Bullet! Over its remarkable lifespan Bullets have undertaken almost every task imaginable including championing in trials and International Six Days Trials competitions, setting lap records on the Isle of Man, conquering the highest mountain passes, being a trusted companion on every kind of trip, from weekend getaways to round-the-world adventures, employed as a dependable commuter and hardy work horse, being used as a versatile platform for customisation, going into battle and being a loyal partner to more than a million passionate riders around the globe.

Not only is the Bullet the longest-running motorcycle model in production anywhere in the world, but it has also become a part of India’s social fabric, an heirloom handed down from one generation to the next and has spawned more than 1000 riders’ clubs. For these loyal enthusiasts, Bullet Meri Jaan (‘Bullet Is My Life’) is not just a grainy video and catchy song, but embodies a powerful symbolism that represents authenticity, stoicism, dependability and individuality.

And now this most practical, all-purpose motorcycle takes its unique heritage, majestic stance, rock-solid handling, torquey engine with a thumping heartbeat and simple, uncluttered looks, into an exciting new epoch.

Speaking about the launch of the new 2023 Bullet, B Govindarajan, CEO, Royal Enfield said “To me, the Bullet has been an undeniable symbol of resilient engineering and aesthetics. It has endured war and peace with unflinching reliability and has been an ally for over 90 years to the bravest of the brave. Pinstriped and hand crafted by three generations of artisans, the Bullet has retained its regal appeal without surrendering to fads and whims. The uncluttered simplicity of its form is a sharp contrast to its sturdy dependability, its mettle and character. We have purposefully endeavoured to retain the essence of the legacy of the Royal Enfield Bullet as it readies to transition to a new form and avatar and steadfastly rides on to a century and beyond”

The 2023 Bullet 350 is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder engine that also powers the Meteor, Classic and Hunter. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm resulting in strong, low-end grunt, super smooth linear power delivery and a ride that’s both refined and invigorating. With a primary balancer shaft to cut down vibrations, it feels responsive and refined while its gear shifting is crisp and smooth thanks to an optimised 5-speed gearbox, ensuring a superlative ride experience. At the front are 41mm forks, a 100/90 -19 tyre and a 300mm disc brake. The rear sports a wider 120/80 -18 tyre and 270mmdisc brake. Comfort is ensured by a new take on the single bench seat with careful attention paid to both ergonomics and quality materials.

The chassis is designed for improved handling and manoeuvrability. Firmer than on previous Bullets, it encourages confidence at higher cornering speeds and feels planted and stable on straight roads. This is enhanced by large diameter 41mm front forks and wider section tyres, a 100/90 -19 at the front and 120/80 -18 at the rear as compared to past Bullet versions. A 300mm disc brake is fitted at the front and 270mm disc at the rear. Comfort is ensured by a new take on the single bench seat which, along with redesigned mudguards, contributes to the subtly evolved styling, a marked improvement in the proportion, stance and aesthetic balance of the motorcycle.

The 2023 Bullet 350 for Europe is released in two distinct editions, all handcrafted with a premium finish that will delight. The Bullet Standard available in Black or Maroon colourways at £4629, is fitted with dual channel ABS and rear disc, finished with elegant hand-pinstriped body-coloured tanks and components as well as chrome and gold badges. The Bullet Black Gold is a premium variant finished with a striking combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and on-trend, blacked-out engine and components, and comes with dual channel ABS and rear disc brakes, available at £4,709

Both European editions are built with a distinctive 13-litre, teardrop tank and the traditional Royal Enfield casquette that houses a new headlamp along with the signature ‘tiger eyes’ – pilot lights – an enduring feature on Royal Enfield motorcycles since 1954. More contemporary touches include the new digi-analog instrument cluster that houses an LCD information panel and a USB charging point mounted below the handlebar. The rider’s controls have received special focus to ensure that the design, fit and finish are top class with beautifully styled rotary switch cubes that combine ease of use with eye-catching retro appeal.

The 2023 Bullet 350 will be supported by an ecosystem of 28 Genuine Motorcycle Accessories, including nine designed and developed specifically for the Bullet. These include comfortable touring and low-rise seats and touring handlebars. There is also a selection of quality riding gear, including helmets and apparel with detailing that echo the Bullet’s legendary pinstriping.

There is no other motorcycle like the Bullet. True to its heritage yet updated and made relevant for each new generation of rider, the Bullet is the custodian of Royal Enfield’s ‘pure motorcycling’ DNA. Royal Enfield believes that now is the time for the world to see the Bullet with new eyes; to once more fall in love with this authentic, gleaming symbol of understated style and timeless resilience. 

The wait is over. The new 2023 Bullet 350 is here to own its rightful place as the Jewel in Royal Enfield’s magnificent crown

In September of 2023, Kawasaki Motors celebrates its 70th anniversary of making motorcycles having first made forays into the motorcycle business in 1953.

After the end of World War II, Kawasaki produced motorcycle engines under the name of “Kawasaki Machine Works.” Since then, Kawasaki has continued to Let the Good Times Roll and has strived to share its “Fun to Ride” philosophy with customers around the world. Today, Kawasaki motorcycles are sold in more than 90 countries and regions. 

To commemorate Kawasaki Motorcycles’ 70-year anniversary, AKM (American Kawasaki Motors) will mount a special exhibition to be held at the AKM Heritage Hall in Foothill Ranch, California as well as Kawasaki Good Times World in Kobe, Japan starting in September 2023. The displays will focus on the history of the motorcycle business in the U.S. market, which marked a major turning point in Kawasaki’s overseas trading strategy.

Kawasaki’s path to success in the motorcycle industry, which began with the launch of the KE-1 motorcycle engine in 1953, was not a smooth one. Several efforts were made to try to expand sales, including working with trading companies to expand to overseas markets, in addition to a business alliance and subsequent merger with the Meguro Manufacturing Company. However, each of these efforts failed to produce the sales results that the Kawasaki factory in Japan had hoped for.

It was decided that selling directly to dealers would be the better business model, so in 1966 American Kawasaki Motors (USA) was established. Kawasaki’s US operations began with only 10 employees and adopted an innovative policy of “localism” before going on to develop motorcycles like the Kawasaki A1 Samurai 250, Kawasaki H1 500 Mach III and iconic Kawasaki Z1 900 for the U.S. market. Early on, Kawasaki USA launched a new kind of sales policy aimed at expansion that included the industry’s first model year system and worked to strengthen relationships with dealers by setting up branches in every region of the U.S., thereby consolidating its base in the U.S. market.

In 1974, Kawasaki made a $20 million investment to build a manufacturing plant in Lincoln, Nebraska to be in-line with a coming shift to a floating exchange rate in the U.S. In fact, Kawasaki’s Lincoln plant became the first plant built by any Japanese car or motorcycle manufacturer in the U.S. It remains Kawasaki’s main plant outside of Japan to this day. It is where all Kawasaki Jet Ski personal watercraft and side by are still manufactured today.

Kawasaki started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki’s entry into the motorcycle industry was driven by the company’s constant effort to develop new technologies. 

Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki Motors, Ltd. is committed to maintaining and furthering these strengths using both internal combustions engines and green technologies such as EV and HEV which will surely give birth to new legends.

After the highly popular unveil of the all-new Ninja ZX-4RR, Kawasaki UK is pleased to announce that it will be launching an all-new one-make series, the Kawasaki British Superteen Championship. The series will feature as part of the 2024 Bennetts British Superbike Championship calendar, giving young riders a chance to race in front of huge crowds at the best circuits in the UK. 

Following a universally enthusiastic reception when recently announced, the new for 2024 Ninja ZX-4RR is due to arrive in the UK in September 2023 with dealers already anticipating strong demand and many already taking pre-orders.

Available in one colour (Lime Green / Ebony), the all-LED lighting equipped mid-weight street and track machine is rated at an incredible maximum with Kawasaki Ram Air of 80ps at 14,500 rpm while the rev limit itself lays beyond an incredible 15,000rpm.

As the only full-fairing supersport model in the 400cc class with a parallel four-cylinder engine, dealers are gearing up for demand for the high spec machine equipped with a WorldSBK inspired chassis and full-colour LCD screen integrating a track mode that displays lap times, gear position, and RPM from 10,000 rpm and above. KTRC (Kawasaki Traction Control) and Power Modes also feature, along with a dual direction KQS (Kawasaki Quick Shifter).

Augmenting the already impressive Ninja family for 2024 – while adding yet more choice in the popular mid-capacity sector – the unique in class Ninja ZX-4RR will certainly deliver Kawasaki’s tag line for the model to a legion of lucky owners in the 2024 sales season – “Awaken Your Supersport”.

Due to customer demand, the UK will only be importing the ZX-4RR, and to ensure it is as accessible to as many riders as possible, the incredible machine will cost just £8,699. 

The 2023 Isle of Man TT proved to be an incredible fortnight of racing on the island, and for Kawasaki and Team Green, it was a resounding success with podiums coming across race week at the hands of Dean Harrison, Jamie Coward and Josh Brookes.

With glorious weather gracing the Isle of Man throughout the TT festival, lap times quickly tumbled, and for DAO Racing and Dean Harrison, practice week gave them plenty of time to get the ZX-10RR Superbike and Superstock machines dialled into the challenging 37.73-mile circuit. Having already had three rounds of BSB under his belt and a successful week at the North West 200, Dean was able to hit the ground running. 

He continued that pace into race week, where he was able to claim third place in the Superbike TT before replicating that in both Superstock races. In the blue-riband Senior TT, Dean immediately got his head down to set a fantastic pace, eventually securing second place to make it a 100% podium success rate for the team. 

The Team Green success did not end there, though. The two Supertwin TT races proved to be edge-of-the-seat action, with Jamie Coward claiming a hard-earned third place in the opening race, while Josh Brookes claimed his maiden TT podium in race two. This was an impressive feat from the returning Australian rider, who only sat on the RC Express Racing Ninja 650 machine for the first time in practice week! 

What seemed an unattainable record, has been achieved with the Kawasaki Versys 1000 SE. On Saturday, May 20, Thierry Sarasyn visited 15 countries* in one day with Kawasaki’s adventure-touring motorcycle. It took the Belgian barely 22 hours to cover the 2200 km adhering to the local traffic regulations of each country visited.